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SUSANSAY Nail brand solutions

Color gel

PRIVATE LABEL COLOR GEL

Build color around
how it needs to perform.

Choose the formula route, coverage level and color structure before expanding the shade count. We help turn those decisions into a range your market can understand and reorder.

  • Opaque, one coat and sheer options
  • Custom shade matching
  • Coordinated packaging
Opaque private label color gel bottles with coordinated red nude pink and wine nail swatches
Formula + payoff + color architecture

START WITH THE BRIEF

Three decisions shape the range.

A useful development brief says more than “gel polish in our colors.” It defines how the product should apply, cover and sell.

01

Formula route

Choose around the selling market, target user, performance brief and ingredient exclusions.

02

Color payoff

Specify standard coverage, dense one coat color or buildable translucent jelly.

03

Collection logic

Build useful color families instead of selecting isolated shades from a large chart.

TWO FORMULA ROUTES

Choose for the destination.
Confirm through samples.

01 / ESTABLISHED SYSTEM

Conventional formula

A mature starting route for markets and uses where the selected HEMA/TPO-containing formula is permitted.

  • Cost-conscious formulation choices
  • Established development experience
  • Strong application and finish options
Best for:

Projects prioritizing proven performance and price where local requirements allow.

02 / INGREDIENT EXCLUSION

HEMA & TPO-free formula

A separate route developed without these two ingredients for brands with exclusion requirements and specific market plans.

  • Supports HEMA- and TPO-exclusion briefs
  • Suitable starting point for TPO-restricted markets
  • Performance, cure and shade confirmed by sample
Best for:

Brands planning around ingredient exclusions or a more sensitive-positioned assortment.

Formula availability and compliance depend on the exact product, claims and destination. Confirm the final INCI and supporting documents before launch.

Three groups of nail swatches comparing standard coverage dense one coat color and translucent jelly gel
Approve opacity, flow and color in the same sample review.

COLOR PAYOFF OPTIONS

Not every shade should cover the same way.

Coverage is part of the product concept. Select it deliberately so application expectations, price and shade appearance stay aligned.

01

Standard solid coverage

Balanced pigment for controlled application, typically built with two thin coats.

02

One coat coverage

Dense color payoff designed to cover efficiently in one controlled coat where the shade and formula allow.

03

Translucent jelly

Buildable, see-through color for glass-like depth, layering and modern sheer looks.

THE SHEER COLOR EDIT

Transparency is a feature,
not missing pigment.

Jelly and glass-like colors remain a strong direction because one shade can move from a light tint to deeper color through layering. The format also works well with chrome, magnetic effects and clear extensions.

Clean tintsAmber & syrup tonesLayered nail artEffect overlays
Request translucent color samples
Five separate translucent red amber rose plum and peach jelly gel nail swatches with opaque bottles
One coat for tint. Additional layers for deeper color.

COLOR ARCHITECTURE

Build families customers can shop.

A large library becomes more useful when it is organized around purchase behavior, price points and launch timing.

CORE

Everyday anchors

Nudes, reds, pinks and reliable darks that support repeat orders.

SEASONAL

Timely color edits

Focused groups for spring, summer, autumn, winter and holiday launches.

TREND

Fast-moving accents

Jelly, milky, chrome-ready and effect-led colors in controlled quantities.

WHAT TO CONFIRM IN A SAMPLE

Color is only one part of approval.

01

Flow & leveling

The gel should move smoothly enough to level, while staying controlled around the cuticle and sidewalls.

02

Pigment & cure

Higher pigment is not automatically better. Color load, layer thickness and the intended lamp must work together.

03

Color accuracy

Approve physical samples under consistent light. Screen images and printed swatches are references, not final standards.

04

System compatibility

Evaluate color between the selected base and top coat, not as an isolated layer.

FROM COLOR BRIEF TO PRODUCTION

Keep the approved reference clear.

  1. 01Define market & formula

    Confirm destination, target users and ingredient exclusions.

  2. 02Build the color edit

    Select core families, coverage levels and trend additions.

  3. 03Approve samples

    Review application, cure, opacity, color and complete-system wear.

  4. 04Lock packaging & codes

    Coordinate bottle, brush, labels, shade codes and order records.

COLOR GEL FAQ

Questions before sampling.

Is one coat coverage available for every color?

Not automatically. Pigment behavior differs by shade, and very high color load can affect flow or curing. Confirm each target shade and application thickness through samples.

What is the difference between standard and one coat coverage?

Standard coverage is designed to build evenly in thin layers, commonly two coats. One coat coverage prioritizes denser initial payoff for shades and formulas that can support it.

Can translucent gel be customized?

Yes. Transparency, undertone and buildability can be discussed for jelly, syrup and glass-like color directions. Physical samples are required to approve the effect.

Can I combine both formula routes in one brand?

That depends on your market strategy and how clearly the products can be documented and communicated. Many brands prefer one consistent route within a collection.

How should I choose from a large color library?

Start with a commercial structure: core repeat colors, market-specific families and a smaller trend group. Then approve the final shades against physical references.

YOUR FORMULA. YOUR COVERAGE. YOUR COLORS.

Turn your color direction into a sample brief.

Tell us your market, formula preference, coverage goals and color families. We’ll help organize the next sampling step.

Discuss your color gel project

Start your new brand

Your first nail brand starts with a conversation.

You do not need a finished business plan, brand name or exact quantity. Tell us your market and what you have in mind—we will help you choose a practical next step.

Product guidanceStarter-friendly supportFrom idea to launch
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