FOR FIRST-TIME NAIL BRAND FOUNDERS
Start with a collection you can actually launch.
You do not need every product on day one. SUSANSAY helps you turn a market idea into a focused first range—with the formula, colors, packaging and quantities planned together.

FOUR EARLY DECISIONS
Give the first collection a reason to exist.
A smaller, connected range is easier to explain, sample, photograph and launch.
Choose the customer
Define who the first collection is for, the price position and where you plan to sell.
Build the core range
Start with one connected product system and enough shades to make the launch feel complete.
Create the brand look
Bring the bottles, colors, logo application and cartons into one recognizable visual system.
Confirm a launch plan
Sample first, confirm quantities and approve the details before production begins.

BUILD THE FIRST RANGE
One hero category. A few supporting products. A clear color story.
For many new brands, the strongest starting point is a focused gel polish or builder range supported by the essentials customers need to use it correctly.





MAKE IT RECOGNIZABLE
Your brand should feel connected before it feels large.

Review bottle, carton, finish and label placement as one complete presentation.

Select an available opaque format that fits the product, positioning and launch quantity.
HOW OUR SERVICE WORKS
Five clear steps from your idea to delivery.
You do not need to prepare everything before contacting us. We guide the project one confirmation at a time.
Start with your project brief
- 01Tell us your plan
Share your market, target customer, product interests and estimated quantity.
- 02Choose products and colors
We help organize the core range, supporting products and suitable shade groups.
- 03Check samples and packaging
Test the formula and review the bottle, label, carton and color references.
- 04Approve the order details
Confirm the final item list, artwork, quantities, quotation and production schedule.
- 05Production and delivery
We manufacture, inspect, pack and coordinate shipment to your destination.
YOUR FIRST MESSAGE CAN BE SIMPLE
Tell us what you want to create.
We’ll help clarify the first step.
Share your market, product idea and estimated quantity—even if the plan is still rough.
Start your nail brand