SUSANSAY BEST SELLERS
Build your range
around the essentials.
Explore our featured product categories and four key color families. Put together a collection that fits your customers—not just a bigger catalogue.
Explore the products
THE PRODUCT EDIT
Six categories. A complete starting point.
Explore these categories as a connected system, then confirm your formulas and shades through sampling.
01Color gel
The center of your color collection.Opaque, sheer and effect-led options to suit your positioning.
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02Base coat
Start with the right foundation.Discuss adhesion, flexibility and compatibility with the chosen system.
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03Top coat
Define the final finish.Gloss or matte options, with wear and curing confirmed through samples.
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04Builder gel in jar
Build shape and length.Jar-format builder gel for controlled sculpting, overlays and extensions.
Explore this product ↗05Builder gel in bottle
Structure in a brush-on format.A practical category for overlays and strengthening services.
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06Cat eye gel
Add movement to your range.Magnetic depth, velvet finishes and expressive light effects.
Explore this product ↗A curated category selection, not a numerical sales ranking. Availability and final specifications are confirmed with your project.
THE COLOR EDIT
Four families.
Many ways to make them yours.
Use the original color boards to explore reds, nudes, neon brights and pinks. Select a family below.
01 / FOUR COLOR FAMILIES
From classic red to deep wine.
Build a red edit around bright classics, warm brick and deeper burgundy. Choose the balance for your audience.
Explore the red and wine families on this original board.
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FROM FAVORITES TO YOUR BRAND
Make the selection work together.
- Choose the core systemColor, base and top—or a focused builder or cat eye range.
- Edit the shadesBalance everyday colors with an accent group for your audience.
- Confirm your presentationMatch bottle, label and packaging to a clear brand identity.
Screen colors are references only. Approve physical color samples before production.
YOUR FORMULA. YOUR COLORS. YOUR BRAND.
Start with the products your brand needs.
Tell us your sales channel, preferred categories and color families. We’ll help shape your sampling selection.
Discuss your collection